Forget linear processes that take a ridiculous amount of time. Set aside preconceived notions about what should be done and how. Innovation is not born out of this approach. Instead, we like to challenge conventional models, be open to fresh ideas, and form quick hypotheses. From there, we use rapid prototyping methodologies to see which ideas work—and through experimentation, learn enough to move ahead with confidence, knowing that ideas can always improve as they move forward. In broad strokes, this gives you a glimpse of what we call M3 Thinking. It’s an attitude combined with a flexible process plus a set of tools. And it’s helping us deliver amazing work for our clients.