Fact. Consumers (your candidates and others) demand a dialog and expect to play an engaged role with the brands they interact with, and the communities and markets they touch. The days of winning in the talent market by posting ads and using other one-way communications tools is over. Actually it has been over for a while.
Method3 will work with your team to create and deliver a communications strategy so you can reach your business and communication goals. This is a new era of public engagement and your brand must be relevant and present as the community pulls information from a variety of sources and networks.
EVP – EMPLOYEE VALUE PROPOSITION
In a very competitive talent market, ensuring your company can differentiate itself from competitors and really stand out from the crowd is critical for both attracting, engaging and retaining key talent. Your Employee Value Proposition describes the characteristics and appeal of working for your organization. It clearly defines the benefits and ways of working you offer in return for employees’ contribution and performance.
Research shows that formal EVP programs can:
Increase your ability to attract and retain critical-skill employees
Increase the organizations financial performance above that of their peers
Increase the level of employee engagement
Increase the likelihood that employees will recommend their organization as a place to work.
Do you struggle to appeal to top candidates in your key market segments? Do you find it hard to articulate what’s unique about your organization? Do your employees suggest that you are failing to deliver your recruitment promise? Are you trying, but failing, to improve employee engagement? If you answered yes to any of these give us a call.
Times have changed. The rise of social media has made companies a great deal more transparent. People are far more likely to trust a company based on what its employees have to say than on its recruitment advertising. This means that talent attraction relies far more heavily on employee engagement and advocacy.
Method3 will help you:
Evaluate your current employer brand awareness and reputation, through survey research among your key external target audiences
Define how you’d like to be seen as an employer based on a realistic assessment of your distinctive strengths, and translate this into a clear and compelling Value Proposition
Be more proactive in using social media to share inside stories that highlight your strengths and build a more authentic and engaging employer brand reputation.
Ensure that every function within the organization understands the value of a strong employer brand to the success of the business and the role they need to play in sustaining a consistent brand experience and reputation.
SPEAK WITH A METHOD3 CONSULTANT
We’re eager to speak with you about EVP and Brand Services. Please provide your details.